Business is about bridging gaps and Customer Engagement is the biggest asset of any business. An organization should do everything in order to keep valuable customers engaged at all times because a customer can create or smash a business. Nowadays, buyers are increasingly using Sustainability criteria to evaluate potential Suppliers. But customer engagement is a tough takeover to pull off.

Although, Sustainability is an ongoing practice but Focusing on Supply Chain Sustainability is mandatory to satisfy multiple diverse objectives such as maximised profits with minimised environmental impacts and enriched social responsibility.

Strong customer engagement means giving your customers something valuable more than the standards. A highly engaged customer places more belief in your products or services, spends more on them, promotes them, and also conveys more loyalty in addition to profitability, relationship growth, and revenue.

Does an organization has the right team to deliver good customer engagement? If not then few points are here to consider,

Give before you ask. i.e., Training programmes in the form of virtual mode and face to face should be launched for employees and consultants to meet social and environmental issues.

Create friendly competitive environment. Marketing Campaigns to improve products sales should be created by focusing on social themes, such as homophobia psychology, harassment cases, beauty patterns, and so on.

Follow the data to operate with an approach of Speedy responses. Co-creation programs to increase the involvement of customers regarding products, packing and sustainable technologies. Always speak the language of customers for better engagement.

For better practices, Customer Relationship practices can be seen into two groups Demands and Engagement. The first subgroup includes one-way edges from companies to study and predict customer demands. It offers more sustainable products/services/processes that suits to their demands.  The second subgroup carries double-way initiatives, intends to engage customers in actions where they can exchange their daily purchasing and usage habits towards a more sustainable behaviour.